Early Christmas gift: CSM’s first onsite book fair gives shoppers reasons to rejoice

By CSM Publishing Inc.

Dec 08, 2021

For the first time in two years—and its entire 32 year-history—Church Strengthening Ministry Inc. (CSMI) opened its doors to the public for a memorable onsite book fair as authorities downgraded the country’s pandemic alert status in view of a significant downtrend of cases.

Dubbed “READJOICE! An Early Christmas Treat for Everyone,” the book fair featured new titles, church resources, Bibles, Christmas gift ideas, and more at CSM’s trademark 100-peso sale price. First-time shoppers and CSM suki alike trooped to the CSM Building in Parañaque City to enjoy bargain discounts from November 29 to December 4, 2021.

“This is an important milestone for us because in 32 years, this is the first time we have done an independent book fair,” CEO Abner G. Lacson said. “It is even more important, given the current public situation, that we can finally open our doors so everyone can visit us, look for and browse through our titles, and buy for themselves or their loved ones so they can have something to rejoice about this season.”

As if the bargain prices, the wide range of Christmas gift ideas for family and loved ones, and the book fair atmosphere weren’t motivating enough, READJOICE also gave onsite shoppers the opportunity to win one of three mountain bikes—a growing necessity in the so-called new normal.

Laking pasasalamat po namin sa Diyos at sa CSM para sa bike na ito dahil malaking tulong po ito sa amin (We are truly grateful to God and to CSM that we were chosen to be given this bike; it means a lot to us),” Jessie Bendol, a pastor from Tanza, Cavite, said. The other winners are Marlene Tindoy from Las Piñas City and Ma. Katherine De Leon of Tondo, Manila.

Missed the chance to be part of the READJOICE onsite book fair? Stay tuned to CSM’s online channels for upcoming exciting sales, new titles, and more for you and your church or organization.


First-time visitors and CSM suki browse through books and other gift ideas in real life for the first time in two years.


Happy shoppers display their purchases and enjoy CSM’s bargain-priced books.


Renowned Filipino worship music leader Pastor Rommel and Susan Guevarra join the festivities and promote their books at the READJOICE Onsite Book Fair.


Add to cart in real life: Shoppers purchase multiple copies of the Unchanging Grace devotional for Christmas gifts to family and friends.


The READJOICE Onsite Book Fair was an opportunity to enjoy again the exciting book fair atmosphere; here, Marketing Specialist Melou Resuena (left) interacts with shoppers as Training Officer Ptr. Reuel Alfonso (background) looks on.


Answered prayer: Pastor Jessie Bendol (3rd from right) of Tanza, Cavite, and his family are all smiles as they receive a new mountain bike from the READJOICE Onsite Book Fair; with them are CSM FB Live hosts Ptr. Reuel Alfonso (left), Melou Resuena (2nd from right), and Nadz Balingasa (right).